Writing to Please Google

I recently began working for my friend’s company, blogging and doing other various copywriting jobs. The company provides custom seo services to many different types of companies. Primarily I contribute to linkbuilding campaigns for our different clients. Building a good network of links to particular targeted keywords helps the companies’ search rankings and can mean a significant rise in sales conversions. On the other hand, just building links any which way is no good. Google and the other major search engines hate spammy seo strategies (black hat tactics) and make an effort to protect their users from it. This means that if you linkbuild in a way that Google doesn’t like, the company you’re working for can end up having their site penalized in the rankings, or even banned from particular search engines outright. However, the search engines encourage companies to use linkbuilding tactics that add real, quality content to the internet and provide interesting information for their users (white hat tactics). I must work to protect our clients while providing quality writing that drives traffic to their sites.

Among the more interesting services that the company offers is viral video marketing. Once people stayed away from commercials at all costs, both on television and on the internet. That’s why DVRs, Tevos, spam filters and other such things have gained so much popularity. But these days, a new trend is on the rise. People visit YouTube specifically to watch particular commercials. They seek them out! But not just any commercial. It must be engaging, and to become popular enough to be worth the investment, it must go viral. That’s where we come in. We leverage our huge network of contacts, plus our expertise with seo, to help videos get seen.

Originally I took this job just to pay the bills (it’s often hard to get a job as a self-employed writer that pays a good hourly rate), but now I’m really excited about the work we do and seeing the results we achieve. I feel now like I’m involved in something that’s really top-of-the-line and innovative. I can’t wait to see where we go next.