How to Gain a Buyer’s Trust: 8 Tips for a Website Seller

In website flipping, being able to get the buyer’s trust, as much as a great site, is a crucial factor in your ability to sell a website.  Here are 8 tips that website sellers can use to gain buyers’ trust, create interest for their sites, and consequently, boost sales.

1. Facts only please.

Trying to catch interest for your listing by exaggerating figures won’t get you anywhere. It’s not even advisable to calculate the “potential” earnings of a site (i.e., citing earnings for a day and multiplying this by 30 for a “month’s” income). Let the buyer do that or see that for himself.

2. Make use of screenshots and videos.

Screenshots will provide the interested buyer a visual idea of what your site is all about and in most cases, visual verification can be more convincing than just reading about it. Moreover, using videos can allow you to show to buyers what you can offer. And whether you use screenshots or videos, just remember to add statistics that the buyer can’t validate himself.

3. Respond to all comments and private messages promptly.

It is possible to get all types of remarks – even some nasty ones – but it’s still worth putting in a reply to each one of these, and in a timely manner at that. More importantly, never delete comments! The same goes for messages sent to you privately. If you are not able to respond within an appropriate time frame, this could give the wrong impression to the potential buyer.

4. Provide all contact details – and throw in a picture too.

Your name and email address are just two of the basic information that you should include in your listing. Give also your mailing address and telephone number. That way, an individual interested to buy your site can contact you without difficulty for any additional details he may need. In addition, placing a picture of yourself gives the impression that you have nothing to hide and improves your credibility.

5. Answer questions in detail.

By giving one-liners as responses, or worse yet, just a brief “yes” or “no”, it would seem that you can’t muster some effort to give a more lengthy and more comprehensive response. And if you want to keep buyers interested, that is not the impression you’d wish them to have.

6. Use your real name.

This one should be a no-brainer, but just so we’re clear with those who believe that using some weird sounding name is cool – you’re thinking wrong. If you can’t divulge your full name for some reason, you could at least use your first name just so people know they’re transacting with a real person.

7. Insert a link to your bio.

Let other people, particularly possible buyers, learn a bit more about yourself. This would come in really worthwhile not only if you’re looking to sell websites but also if you’re trying to establish yourself as an internet marketer. A hyperlink to a webpage bio or to the About Me page in your website or blog will serve the purpose.

8. Increase your trust rating.

If you’re selling websites mainly through Flippa.com, giving your trust rating a boost is simple enough. Just connect your LinkedIn and Facebook accounts to your Flippa.com profile.

Gaining buyers’ trust as a website seller is not as overwhelming a task as it may appear. With these tips, you can present yourself as a reliable professional and you’ll go a long way as a website flipper.