Autoresponder Emails – Making Them Personal

If you are struggling with the idea of generating autoresponder emails, sending them out to prospective clients and building your relationship with them then here is a bit of advice that may be old fashioned, but that every thriving marketer will tell you still works a treat.

Get personal.

When you are in your local store do you notice whether the storekeeper takes an interest in you personally? Maybe they know your name and ask how your family is? Kinda makes you feel good right? Knowing that someone knows you well enough to know your name, ask how things were going and really takes the time to listen to your reply. You can have a discussion that lasts more than just the brief “Hi” “Thanks” “Bye”

Of course this level of service and communication should be the bare minimum standard for customer support in the offline world. In the real world the owner of the store needs to have this personal contact with you. They know that it is this personal touch that could mean the difference between you returning to their store or heading down the road to Stanley’s.

With Internet marketing you do not get the chance to create the same physical connection, but you can start to build a relationship with your reader by putting out autoresponder emails that are personally aimed at them.

Is there any advantage in personalising your emails?

Can you recollect the first time that you received an autoresponder email that addressed you personally throughout the message? I actually do, and I remember thinking at the time that it was a pretty neat feature. Of course I knew that it was automated, but I still felt obliged to keep reading because the message felt like it was directed at me personally. Somehow it was now even more up to me whether I responded or not so I had better at least consider what was on offer.

And apparently I am not alone. Research has shown that autoresponder emails that are personalized with the person’s first name are read more often, and those people are generally more interested to the contents of the email message and even better, are more likely to respond to it.

In fact I received an email the other day that did not have my name on it – know where that went? Yup, deleted. The sender didn’t even care enough about their list to address the email to anyone specific so I knew that it wasn’t going to contain anything that was going to be especially significant to me.

This is just laziness as today’s technology means that autoresponder emails can be set up to address people by their first or last name – or both. In fact, there is quite a bit of individual information that can be added, depending on the autoresponder that you are using.

So how do you personalise your autoresponder emails?

Your autoresponder has a series of codes that it uses to put information into your emails. You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with ‘Hello (code for first name)! In this case, the person’s first name will be inserted where that code is.

Personalizing your autoresponder emails is that simple. You write an email (or plug in your AffiloJetpack email sequence), use the code wherever you want to get personal, then, regardless of who that one email is sent out to, their personal information will appear where the codes are.

Have a play with the control panel of your autoresponder and find out what type of personalization you can add to your autoresponder emails. You may be pleasantly surprised at the improved results!

Now personalising your autoresponder emails may be easy, but creating a series that keeps your list interested does take time and effort. But by using a tool like AffiloJetpack where you already have one years worth of high quality emails ready to go you can shortcut the process. Check it out at AffiloJetpack Review.